In 1994 Anthony Paine won a limited competition to design a major re-fit of top Savile Row tailors Gieves & Hawkes at their flagship store No.1 Savile Row (which also extended into No.2). At that time the brief was for a more traditional and classical interior but still to retain a fashionable and stylish look.

For the conception, Anthony Paine drew inspiration from the interiors of the Regency period - the heyday of Beau Brummel’s influence - hence references in the architecture to Savile Row’s worldwide influence in the world of bespoke tailoring.

Being the flagship store it was naturally an expensive bespoke installation using the highest quality materials, workmanship and attention to detail, reflecting their approach to tailoring.

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