1994 Anthony Paine won a limited competition to design a
major re-fit of top Savile Row tailors Gieves & Hawkes
at their flagship store No.1 Savile Row (which also extended
into No.2). At that time the brief was for a more traditional
and classical interior but still to retain a fashionable
and stylish look.
For the conception, Anthony Paine drew inspiration from
the interiors of the Regency period - the heyday of Beau
Brummel’s influence - hence references in the architecture
to Savile Row’s worldwide influence in the world of
Being the flagship store it was naturally an expensive bespoke
installation using the highest quality materials, workmanship
and attention to detail, reflecting their approach to tailoring.